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The Urban Monger is the next chapter in Irish seafood, a project born from over 15 years of sourcing for Ireland’s most discerning chefs and award-winning restaurants. With a mission to make top-quality, sustainable seafood accessible to everyone, founder Niall Sabongi is bringing the ocean’s bounty directly to the public.
This isn’t just a new way to buy seafood—it’s a movement to reconnect people with the sea, celebrate Ireland’s fishing heritage, and create a transparent, sustainable seafood experience for home cooks across the island.
A New Era of Direct-to-Consumer Seafood

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For over a decade, Niall has supplied the highest quality, sustainable seafood to Ireland’s finest kitchens. Now, he’s taking the bold step of moving away from wholesale to focus entirely on delivering exceptional seafood directly to consumers. This decision stems from:

1. A commitment to making Irish seafood more accessible to all.
2. The need to reduce the environmental impact of seafood production.
3. A response to the decline in Ireland’s fishing fleet, ensuring local fishers are supported and the ocean’s bounty is shared with the public.

Looking to the Future: A Day Boat for the Public

In late 2025, we plan to launch a day boat fishing exclusively for The Urban Monger. This innovative step will give you, the public, first access to the freshest catch, bypassing traditional export and wholesale markets. Expect whole fish, portions, and signature butcher cuts like chops and racks.
Not only will this provide unparalleled quality and variety, but it also ensures that fishermen and women receive fairer prices for smaller, more sustainable catches, supporting both the environment and coastal communities.
Celebrating Ireland’s Coastal Heritage

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At The Urban Monger, we partner with low-impact fishers and traditional fishing communities to deliver premium seafood that respects our environment. From stunning Dublin Bay Scallops harvested on the East Coast to Currach Caught Scallops from the West Coast—hand-fished using centuries-old techniques—we’re committed to offering the best Ireland has to offer.


Every product we sell is a reflection of our passion for sustainability, innovation, and respect for the sea. Whether it’s smoked salmon crafted in our upcoming Urban Smokehouse or scallops harvested by hand, this is seafood that tells a story of heritage, care, and craftsmanship.
Supporting Sustainability and Community